ZA_ZA
ZA_ZA is a brand that boldly experiments with color and form, drawing inspiration from nature and its endless transformations. The focus is placed on detail, precision tailoring, and a daring approach to design.
The brand’s philosophy is to create stylish and comfortable clothing for both men and women, combining utility with unexpected silhouettes and striking accents. The brand was founded in 2016.
The name “ZA_ZA” is a play on words derived from the Russian preposition “za,” symbolizing the desire to go beyond the familiar and step outside conventional boundaries.
The collections often feature floral motifs, organic shapes, and elements of deconstructivism. I strive to achieve harmony between aesthetics and functionality, using natural fabrics such as cotton, linen, and silk, along with eco-friendly dyes. Each collection tells a story about the search for balance between a person’s inner world and the surrounding environment.
The brand’s philosophy is to create stylish and comfortable clothing for both men and women, combining utility with unexpected silhouettes and striking accents. The brand was founded in 2016.
The name “ZA_ZA” is a play on words derived from the Russian preposition “za,” symbolizing the desire to go beyond the familiar and step outside conventional boundaries.
The collections often feature floral motifs, organic shapes, and elements of deconstructivism. I strive to achieve harmony between aesthetics and functionality, using natural fabrics such as cotton, linen, and silk, along with eco-friendly dyes. Each collection tells a story about the search for balance between a person’s inner world and the surrounding environment.
- Photographer — Anna De LunaStylist — Natalia Mazaeva
- Makeup Artist — Tatiana Kachur Model — Janet Eson.Gaffer — Maksim Avilkin
- Set Designer — Natalia GorelovaAssistant — Nina Samotina
Our mission is to inspire people to express themselves through fashion, showing that even the boldest ideas can become reality
I also adhere to the concept of gender neutrality. Some pieces are built around a “universal silhouette,” where the boundaries between masculine and feminine stylistic languages are blurred. I am drawn to experimental structures — asymmetric cuts, modular details, and layered constructions — allowing the wearer to “rewrite” their look throughout the day.
Looking ahead, we plan to continue experimenting with forms and materials, exploring new tailoring technologies. The ultimate goal is to create clothing that not only looks striking but also reflects a person’s inner world, their journey, and their transformations. We are also considering expanding the range through accessories and collaborations with other brands.
Looking ahead, we plan to continue experimenting with forms and materials, exploring new tailoring technologies. The ultimate goal is to create clothing that not only looks striking but also reflects a person’s inner world, their journey, and their transformations. We are also considering expanding the range through accessories and collaborations with other brands.
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