SERGEY SOROKA



Sergey Soroka is a Russian designer and entrepreneur, founder of the Soroka On Course brand.

Sergey Soroka, russian designer
Every detail must carry meaning — for me, form must always serve an idea. I work with fabric the way a sculptor works with clay. Soroka On Course is clothing that balances between history and modernity.

In each collection, you can feel the influence of avant-garde thinking on historical costume. This balance is the core principle of the brand’s DNA.

Minimalism in color here is not detachment from the joy of life, but rather an intellectual choice. Black and white are the dominant colors, while the addition of complex shades creates a foundation of visual silence — a space where the brand’s main idea resonates: to express individuality.

In the new FW 2025/26 collection, the designer remains true to her aesthetic principles. Ergonomic tailoring, architectural forms, and silhouette lines take on a more “relaxed and free expression”.
“We don’t chase novelty for novelty’s sake. Our pieces should resonate like music you want to hear again.”

All of the brand’s production is concentrated in its own ateliers. Up to twenty new patterns are created each month, along with two seasonal collections and collaborations with leading industry figures.
Attention to detail, quality control, and the designer’s involvement at every stage — this is the philosophy that sets Soroka On Course apart. And it is no coincidence that the brand’s client is a woman for whom clothing is part of an intellectual and aesthetic choice.

Among the brand’s admirers are Irina Gorbacheva, Ksenia Sobchak, Darya Moroz, Renata Litvinova, and Evelina Khromtchenko — individuals for whom fashion is not about appearances, but a way to speak about the inner self.

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